Home Agencies Launching my agency, selling it to younger firm

Launching my agency, selling it to younger firm

by The 100 Companies

After leaving newspapers, I started an agency serving developers, architects, financial and legal clients, leading it for nearly two decades. Business development meant attending weekly networking events. 

Over time, I added a team, landing on a formula of hiring bright young female graduates of college PR programs. It wasn’t that I chose to hire women – it was that PR programs graduated many women and relatively few men.

I promoted one woman to be partner and we’d attend networking events together. I noticed the younger generation gravitated to talking with her. And the older guys weren’t unhappy about that choice either.

Chris Schroder, The 100 Companies

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