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Managing exclusivity demands in agency service agreements

by The 100 Companies

While the benefits of specialization in your agency are abundant, the potential downside is a demand for client exclusivity. Sometimes incorrectly referred to as a “noncompete,” this has become an increasing trend in agency service agreements. What should you do if your agency gets this request?

• Your default should be to decline the demand.

• If you agree to exclusivity, set a premium price with a guaranteed spend.

• Consider the effects of exclusivity clauses on your current clients.

Learn more here about managing client exclusivity demands for your agency. Questions? Reach out to book a strategy session about agency Master Service Agreements.

– Sharon Toerek, Founder, Toerek Law

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