Home Agencies She was multicultural marketing before it was cool

She was multicultural marketing before it was cool

by The 100 Companies

Agency owner Alexis Davis Smith shares practical tips on recruiting and retaining top African American talent. It’s easier than you think.

We wanted a broader perspective on where agencies are today with multicultural hiring, retaining and marketing, so we knew to ask Alexis Davis Smith, owner of Atlanta’s PRecise Communications.

She was part of Ketchum’s – and perhaps one of the agency world’s – first ethnic-marketing team, as it was called 25 years ago. In our candid conversation (100-second highlights above), she didn’t disappoint.

From newspapers capitalizing Negro and Black to advising how agencies today should interview, engage and market to people of color, the Philly native says it’s time for agencies to act like her Eagles and fly “effectively to the mountaintop.”

Watch the Full Interview with Alexis Davis Smith here.

Chris Schroder, The 100 Companies

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